Attracting the modern customer is today’s biggest challenge for businesses. Modern customers don’t mind spending the money, but they still need to be convinced before they will join your team. This is, simply put, the hardest part. After customers make their first purchase, or purchases from you, they’re already half the battle won. Now all that’s left is to ensure their loyalty.
How can you appeal to today’s customer? What is it that makes Gen Z, the millennials and generations before them tick? These are great questions, and the guide below will help you answer them.
1. Get a mobile app
A mobile application is the first step to appealing to modern customers. No matter what industry or products you are in, you will need a mobile application if you want to increase your audience and get better engagement.
Because consumers love shopping online, and especially via mobile phones, this is why. Statista estimates that mobile retail commerce revenues (via smartphones), will generate 221 billion U.S. Dollars in 2021, and 400+ billion U.S. dollar sales by 2024.
This party is a must-attend for your business. Mobile shopping is here and will not go away. So, if you don’t have a mobile app or want to improve your existing one, visit https://smartboost.ai/ for professional help. They will take care of you, no matter how small or large your business is.
2. You can post tons of content on social media
Social media is used by 53.6% of the global population, which is amazing. It’s obvious that businesses should take advantage of social media by sharing content on all platforms. Your content should be easy to consume and closely tied to your brand. It should also include excellent calls-to-actions. Instagram posts should clearly indicate where customers can buy your products. For example: “Product link in bio” or “Stores open at 9:00 AM.” You get the idea.
3. Get active on YouTube
YouTube is another great way to appeal to modern customers. You can upload company updates, product trailers and other interesting content to appeal to your customers.
4. Offer an exceptional online shopping experience
Online shopping is extremely popular, as we have already mentioned. Along with your mobile app, customers should be able to shop on your website, and possibly, your social media pages. To give your customers peace of mind, keep shipping costs low and make it easy to return products.
5. Ask lots of questions
Asking customers questions can reveal a lot about your customers. Send them an Email Survey or post questionnaires on social media. You can even set up automatic calls to get their feedback about your customer service.
6. Influencers are a great way to get the word out
When used properly, influencers are the holy grail in social media marketing. Depending on your budget, there are many types of influencers you can choose from. You might consider working with nano-influencers (1K-10K followers) or mid-tier influencers (550K-500K followers).
7. Engaging brand values
Your brand values are important to customers. This will allow them to understand what you stand for and what you stand behind. This is why it’s important to clearly communicate your brand values online and make sure your employees understand it.